[Synthesized from academic records + research fields]
Research interests: Digital Marketing and Social Media, Innovation and Socioeconomic Development, Customer Service Quality and Loyalty, Technology Adoption and User Behaviour, Entrepreneurship Studies and Influences
Recent publications: "Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa"; "Entrepreneurship for Climate Change Mitigation and Adaptation in Nigeria and Ghana: Motivations, Challenges and Policy Implications"; "African family dynamics and family business – a perspective article"
Digital Marketing and Social MediaInnovation and Socioeconomic DevelopmentCustomer Service Quality and LoyaltyTechnology Adoption and User BehaviourEntrepreneurship Studies and Influences