[Synthesized from academic records + research fields]
Research interests: Technology Adoption and User Behaviour, Digital Marketing and Social Media, Energy and Environment Impacts, FinTech, Crowdfunding, Digital Finance, Air Quality and Health Impacts
Affiliation: University of Tabuk, Management Information Systems, Faculty of Business Administration, Assistant Professor
Recent publications: "Role of Information Systems and Mobile Technology in Optimizing Organizational Learning Effectiveness"; "Digital Transformation in SMEs: Governance Performance Mediated by AI-Enabled Analytics and Process Integration"; "Proposed policies for preparing infrastructure for autonomous vehicles in smart cities: a policy framework from the Saudi Arabian context"
Technology Adoption and User BehaviourDigital Marketing and Social MediaEnergy and Environment ImpactsFinTech, Crowdfunding, Digital FinanceAir Quality and Health Impacts