Asunción Beerli Palacio

[Synthesized from academic records + research fields] Research interests: Diverse Aspects of Tourism Research, Advertising and Communication Studies, Digital Marketing and Social Media, Organizational Management and Innovation, Blood donation and transfusion practices Affiliation: Universidad de las Palmas de Gran Canaria, Economía y Dirección de Empresas, Catedrática de Universidad Recent publications: "Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street"; "Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective"