Norita Ahmad

[Synthesized from academic records + research fields] Research interests: Technology Adoption and User Behaviour, Software Engineering Research, Digital Marketing and Social Media, Ethics and Social Impacts of AI, Software Engineering Techniques and Practices Affiliation: Pennsylvania State University, Engineering, Lecture in IS Recent publications: "Beyond the Black Box: Human-AI Collaboration and Algorithmic Accountability in Arabic-Language Fact-Checking"; "Beyond the Accuracy: Why Data Scientists Must Speak Business"; "Privacy Decision Making in Artificial Intelligence"