Miyoung Jeong

[Synthesized from academic records + research fields] Research interests: Digital Marketing and Social Media, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification Affiliation: University of South Carolina, School of Hotel, Restaurant, & Tourism Management, Professor Recent publications: "Evaluating the Effects of Students’ Motivation and Perceptions of AI on Their Learning Performance and Behavioral Intention"; "Career mobility to social mobility: The case of lodging employment and beyond"; "Consumers’ Brand Experiences With Robotic Service Failures: Modeling Appraisal, Attribution, and Psychological Reactance"