Babak Taheri

[Synthesized from academic records + research fields] Research interests: Diverse Aspects of Tourism Research, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Sport and Mega-Event Impacts Affiliation: Texas A&M University Recent publications: "The past, present, and future of travel and tourism literature: Insights from a bibliometric review"; "Anatomy of a CSR discourse system: Entrepreneurship and tourism domains"; "Activating Green Airport Actions: Promoting Eco-Friendly Choices for Sustainable Travel Through Commitment and Consistency"